Qatar Financial Centre Announces J. Walter Thompson London as Retained Integrated Creative Agency

J. Walter Thompson London has won the integrated account for the Qatar Financial Centre. The agency pitched against a number of unknown agencies and has now been appointed as the retained creative agency.

J. Walter Thompson London will now be responsible for brand positioning, and creative, with a focus on digital and social media.  Earlier this year, prior to being named retained agency, J. Walter Thompson London created a piece of work for QFC called “We Mean Business”; an online film that targets key business decision makers and positions the brand as a leading business and financial platform. Airing across business channels, it was supported by high-impact homepage takeovers, programmatic digital display, and social media. 

J. Walter Thompson London has now been briefed on a number of new projects, including planning the digital amplification of the QFC global roadshow, and supporting the entity’s CSR programme, along with a comprehensive social media strategy. 

Yousef Fakhroo, Chief Marketing and Corporate Communications Officer said: “We are thrilled to be aligning our business with a creative, diverse and agile agency such as J. Walter Thompson London. It is important for our business that we work alongside an agency that can deliver with such diversified skillsets and a truly global reach.” 

James Whitehead, CEO of J. Walter Thompson London said: “Over the next year, we’ll continue to create energetic and category-breaking QFC content that steps away from the usual industry speak. We’re looking forward to working on the total re-launch and amplification of the QFC brand to the world.”

Allan Blair, Head of Digital planning at J. Walter Thompson London said: “As one of the world’s leading and fastest growing financial centres, we wanted to create a campaign that was relevant to their client’s habitual digital behaviour in their daily lives. A key component of our integrated re-brand work will be the digital strategies that will elevate QFC within the global market.”