Purpose Brings Fresh New Identity to Guy Bourdin's Latest Exhibition

Purpose, one of the UK’s leading brand consultancies, has created the visual identity for Guy Bourdin’s latest exhibition, Guy Bourdin: Image Maker, which has now launched at Somerset House. Purpose, together with Somerset House, has created and designed all supporting material for the exhibition including the graphic design, the book and marketing collateral.

The exhibition, which was curated by Alistair O’Neill and Shelly Verthime, is the UK’s largest ever exhibition of the influential and enigmatic fashion photographer, and includes a number of unseen photographs and complete series. Purpose, with Somerset House, also designed a book to entitled Guy Bourdin: Britain By Cadillac, which will accompany the exhibition and takes a fresh and unexpected look at Bourdin’s work.

Claire Catterall, Director of Exhibitions at Somerset House comments: “This is a particularly unique exhibition as it includes so many previously unseen pieces. The Walking Legs series of photographs is a particularly special inclusion in the display as it has not previously been shown in its entirety. We are extremely pleased with the work Purpose has done for this show, it corresponds perfectly with the feel we wanted for the exhibition and the book is also a great success.”

Teo Connor, Creative Director at Purpose added: “Our campaign aims to bring out the exciting nature of the exhibition, highlighting its truly unique features, including unseen photographs, artwork and the production of a beautiful and intriguing new book. We have also taken a more playful and lo-fi approach for the supporting book, as opposed to the more widely known, sometimes darker, high-gloss feel of his commercial work.”