PulteGroup’s Del Webb Spot Makes it Easy to Say 'Yes' to a Retirement Community Home

When it comes to choosing a new home, especially a home to spend your precious retirement years in, there are a lot of factors that go into your final decision. Location, neighbours, activities and the surrounding community are all vital. To showcase the easy decision of choosing to live at Del Webb, the PulteGroup is launching a new campaign called 'Decisions,' from their creative and social AOR, McKinney.

The :30 spot features a married couple who are looking to buy a new home that satisfies both their wants and needs. As they look at the option, a smaller existing house, they are greeted by the neighbourhood kids having a party in the backyard which makes the couple immediately say, “no.” With mobile homes all the rage, they move on to check out an RV but after seeing the size of the bathroom, they quickly decide against that option as well. They then go on to look at Del Webb, and as they check out all the amenities including the luxurious pools, spacious gathering areas, fitness options, fun people, they are constantly saying, “yes,” clearly agreeing that the property checks off all of their boxes for the perfect community to settle into. 

The campaign will run across national media including Broadcast TV.

“The spot not only leans into the emotional hook of what one’s life could look like when they have found the right community but also aims to appeal to the new 55+ consumer, who is active, involved, and not looking to halt their life but instead focus on how they want to live their retirement years” says chief marketing office, Manish Shrivastava. 

"What we love about this spot is that it stands apart from the category. It's fun and charming and is alive with humanity, all while showcasing the gorgeous amenities that also set Del Webb apart,” said Lyle Yetman, executive creative director at McKinney.