Pulse Films Signs Director Nico Poalillo

Award-winning studio Pulse Films, today announces that director, Nico Poalillo, is the latest creative talent to join the company’s global roster to be represented for commercial and music videos. 

The San Diego native is driven by work that finds the edge, embraces a natural chaos, and evokes a visceral response. Having already directed commercials for Audi, Cadillac and Dodge - Nico’s respect for the creative process, and continued push to really make time and ideas count make him a welcome addition to Pulse Films. 

Nico had originally intended to be a black metal musician, however whilst studying art history at university discovered a fascination for both car culture and advertising. Inspired to bolster this new passion, he began working as an ad creative, and began shooting his own spots. 

Nico commented, “It's kismet for me on all fronts. Pulse has, and will forever be a company that is at the centre of everything I love in film making; from their work in longform, to the advertising space and music video world - Pulse encompasses everything I am eager to explore in my creative journey, and the best part is that they are amazing, supportive, and dynamic individuals whom are hungry to take their craft to the next level. It's a tremendous honour.” 

Mino Jarjoura, the global president of commercials and music videos, remarked, "Nico arrives at Pulse with an impressively refined body of work, infusing his productions with a distinctive and revitalising energy. His passion for storytelling and the creation of striking, contemporary visuals is the perfect addition to our roster."

This signing comes off the back of the team's outstanding award-winning run picking up nine awards at CICLOPE, a number of wins at the UKVMAs including Best Production Company and Best Producer, and most recently wins at the SHOTS EMEA awards.