Publicis Montreal Welcomes Simon Bédard as Vice President, Strategy

Publicis Montreal announces the appointment of Simon Bédard as vice president, strategy. Simon joins Publicis from K72, and brings over 20 years of experience in the advertising industry. His career also includes notable positions at Cossette and lg2.

Simon has collaborated with top Canadian brands such as Intact Insurance, TELUS, McDonald’s, Home Depot, Liberté and Jean Coutu. Additionally, he has made significant contributions to non-profit organisations including the Dr. Clown Foundation and the Lifesaving Society.

In his new role, Simon will drive the strategic output for the agency’s clients, by bringing the team to align with the cultural, social and economic landscape. He combines effectiveness, creativity, and mentorship with a no-nonsense approach to strategy.

“We’re excited to welcome Simon to our team,” said Camille Fortier-Jordan, managing director of Publicis Montreal. “He brings not only a wealth of knowledge but also a dynamic enthusiasm and a pragmatic approach that perfectly aligns with Publicis Montreal’s core values. We’re confident that his skills, thought leadership, and vision will greatly enhance our strategy department.”

“Joining a prestigious agency like Publicis Montreal and being part of a larger, global Groupe is an honour. My goal is to elevate our strategic capabilities, by simplifying the process and delivering an actionable and creative output. With the rest of the team, I'm sure we'll solidify the agency’s position as a leader in Canada,” commented Simon.