Publicis Media Middle East and Living Room MENA Announce Partnership

Publicis Media ME has announced a strategic partnership with Living Room MENA, an independent creative tech and experiential agency, to reshape how brands engage with consumers. By integrating Publicis Media’s data, technology, and media expertise with Living Room’s immersive brand activations, this collaboration will push the boundaries of modern marketing.

As media, data, and technology continue to evolve, brands need more seamless, impactful ways to connect with their audiences. This partnership bridges the gap between data-driven media strategies and experiential creativity, delivering solutions that drive engagement, measurable impact, and long-term brand affinity.

Tony Wazen, CEO of Publicis Media ME said, "In today’s fast-changing landscape, it’s no longer just about reaching audiences - it’s about engaging them in meaningful ways. Publicis Media and Living Room MENA bring together two distinct but complementary strengths: data-driven media intelligence and immersive brand experiences. This partnership enhances how we connect with consumers, and elevates experiential marketing at large, setting new industry benchmarks for innovation and impact."

Dani Oneisse, founder and CEO of Living Room MENA said, “We are excited to join forces with Publicis Media ME, bringing together our expertise in experiential marketing and creative technology with their strengths in data, media, and strategy. This partnership is not just about collaboration - it’s about expanding our offerings beyond Dubai to the wider Middle East, with a strong focus on Riyadh and Abu Dhabi, where we see immense opportunities to strengthen our presence and deliver impactful brand experiences.”

Living Room MENA has consistently led the way in experiential marketing and creative tech, blending human insights with cutting-edge technology to create standout brand activations. Their portfolio includes transforming Dubai Mall’s fountain divers into Deadpool for 20th Century Fox, launching an AI-driven film festival for Expo City Dubai, and introducing interactive AR experiences for the RTA for public transport day.

Beyond delivering innovative marketing solutions, the partnership is designed to fuel business growth for both agencies, offering clients a unified, future-ready approach. Together, Publicis Media ME and Living Room MENA will enhance their market positioning, strengthen their offerings, and introduce a joint go-to-market strategy to drive new business opportunities.