Publicis Media ME and talabat Enter Strategic Partnership

Publicis Media, the media hub under Publicis Groupe ME and talabat, the region’s leading platform for on-demand delivery, have partnered to create new opportunities for brands to scale their presence in the MENA region. By combining the expertise of both Publicis Media and talabat in media, data, and commerce, this collaboration offers brands actionable insights, tailored advertising solutions, and commerce-driven strategies to meet their business objectives.

As consumer expectations continue to evolve, brands need a more integrated approach to commerce, blending media strategy with real-time platform insights. This partnership brings together talabat’s deep understanding of on-demand consumer behaviour with Publicis Media’s expertise in optimising media investments, helping brands engage customers with the right messaging at the right moments.

“As the leading on-demand platform in grocery and retail, we’re always looking for ways to help brands create stronger, data-driven connections with their customers. By working together, talabat and Publicis Media are bridging the gap between media and commerce, empowering brands to run more effective, results-oriented campaigns” said Wassim Makarem, chief retail officer at talabat.

Through this partnership, brands can leverage talabat’s real-time shopper insights to refine their media strategies, ensuring more personalised and effective customer engagement, track campaign performance in real-time and optimise their media spend based on actual shopper behaviour. By aligning talabat’s expertise and insights with Publicis Media’s strategic knowledge, brands will have access to insights and strategies that can help enhance engagement, optimise conversion, and improve return on investment.

“Commerce is about more than just visibility, it’s about impact. This partnership gives our clients access to smarter, data-driven commerce solutions that help them engage consumers in more meaningful ways and drive real business results. By combining media, creativity, and technology, we are helping brands maximise every opportunity in this space”, said Elie Milan, chief performance officer ME Publicis Media.

As e-commerce continues to evolve, this partnership gives brands a direct pathway to convert media investment into measurable business results, supported by intelligence, strategy, and advanced technology.