Publicis Luxe and Lancôme Show That Beauty Is a Living Art with Latest Campaign

When two iconic French institutions, the Louvre and Lancôme come together, a unique collaboration unfolds, bridging history and the future. This partnership delves into centuries of art history at the Louvre to explore the essence of beauty. As a true universal museum, the Louvre is a meeting place of cultures that inspires us to envision the diverse forms beauty can take and how it shapes our identities.

Lancôme believes that beauty is a 'Living Art', constantly evolving, with no fixed rules nor boundaries. The collaboration invites us to pursue this dynamic dialogue between art and beauty in telling women's stories that echo our times and transcend eras, geography, and culture in our modern world.

The campaign from Publicis Luxe features Lancôme's global ambassadors, including Zendaya, Amanda Seyfried, Aya Nakamura, and He Cong, showcasing their captivating beauty as modern-day muses alongside the immortalized goddesses of the Louvre such as the Victory of Samothrace, the Venus of Arles, the Diana of Gabii, Corinne or the Venus de Milo. Each of these sculptures embodies femininity, strength, and beauty, transcending time and inspiring the women of today.