Publicis London Boosts International Creative Expertise with New Senior Team

Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team, Nian He and Tiago Beltrame.

Reporting to chief creative officer Noel Bunting, Nian, who is from China, and Tiago, from Brazil, join the Publicis London fold from HeimatTBWA Berlin, and will be working across the agency’s wide variety of global clients including Heineken, Renault, Nescafe and Essity. 

Prior to HeimatTBWA, Nian and Tiago spent time at Jung Von Matt, Grabarz & Partner and Havas in Germany. The pair bring a wealth of international experience to Publicis London, having worked together at creative agencies in four countries across three continents – including Tokyo, Paris and New York. They honed their craft working on campaigns for clients including Burger King, Getty Images, Coca-Cola and BMW. 

In their previous roles, the duo led on campaigns for brands including Muschicraft Beer company. Their campaign ‘The Most Illegal Beer’, which defied laws from over 50 countries because it was made by women, confronted outdated workplace gender laws and encouraged progress towards gender equality, and was shortlisted at Cannes.

Their campaign for Getty Images ‘Repicturing Homelessness’, was praised for challenging the public’s negative perceptions of homelessness and was recognised at multiple creative awards shows including the Clios, D&AD and Eurobest. 

The pair were selected to represent Germany at Cannes Young Lions. Nian was also a winner of The One Show’s Next Creative Leaders programme which identifies, celebrates and gives a platform to female and non-binary creatives who are making their mark on the world with both game-changing work and a unique point of view on creative leadership that is changing the industry for the better. The team are strong supporters of emerging international talent and have acted as jurors at New York Festival and helped mentor the industry’s next generation at D&AD Portfolio Review and D&AD Shift.

Nian He, senior creative, Publicis London, said, “We’re so pleased to join the team at Publicis London, and excited to hit the ground running. What a great opportunity to bring our creative ideas to such a diverse range of clients, and an agency with such globally resonant ideas.”

Tiago Beltrame, senior creative, Publicis London, added, “London is such a vibrant place for creativity, so joining Publicis London here feels like a perfect fit for us. We can’t wait to bring our global perspective into play to craft work that connects on a human level and drives lasting impact.”

Noel Bunting, chief creative officer, Publicis London, added, “We’re thrilled to have Nian and Tiago join us - their work is fresh, ambitious and emotionally resonant. Their impressive track record and global outlook aligns with Publicis London’s mission to make international work that moves the world.”

Nian and Tiago’s appointment follow a successful year for Publicis London, which welcomed eight new international clients in 2024, including Taco Bell, Dreamland UK and Heineken 0.0%. The agency’s work captivated audiences around the globe – including Cushelle’s cheeky “Selfishly Soft”, Heineken’s innovative “HeineCare” and Taco Bell’s bold “Meal Deal Tacover”.