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Publicis Italy Reveals Diesel's New Chair Executive Officer

Daan Vervoort shows his undisputed sitting skills in tongue in cheek campaign

Publicis Italy Reveals Diesel's New Chair Executive Officer

The latest quest of Diesel has finally come to an end. Via Facebook, the brand found its first Chair Executive Officer, someone whose sitting skills were up to the task of occupying the company’s empty CEO chair for a whole week.

More than 2,000 crazy photos, GIFs and videos were submitted in just four days on the brand’s Facebook page. Among all the aspiring Chair Executive Officers, Diesel chose Daan Vervoort, 29, a professional contemporary dancer from Belgium.

“Being good at sitting may not get you everywhere in life. But it can get you pretty, pretty far,” says Daan. 

He took on the role, sitting at Diesel Headquarters for an entire week, cheered on by the brand’s employees and Renzo Rosso himself. His amusing, although brief career is documented in a video that shows his undisputed sitting skills.

The project was conceived by Publicis Italy with production from Bedeschi Film and director Tommaso Pitta.


Head of Digital: Chiara Martini

Creative Director: Nicola Formichetti

Chief Marketing Officer: Dario Gargiulo

Advertiser: Diesel

Creative Agency

Social: Doina Tatu

Project Manager: Vittorio Cafiero

Producer: Isabella Guazzone, Silvia Cattaneo

Executive Creative Director: Cristiana Boccassini

Digital Creative Director: Milos Obradovic, Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Creative Agency: Publicis Italy

Copywriter: Matteo Gatto, Sara Rosset

CEO: Bruno Bertelli

Art Director: Andrea Raia, Cecilia Moro

Account Management: Barbara Pusca, Camilla Poli, Giuseppe Esposito


Editor: Fabrizio Squeo

Post Production / VFX

Post Production House: Bedeschi Film

Production Company

Stylist: Anna Quacquarelli, Chiara Luna Mauri

Production Company: Bedeschi Film

Producer: Diana Passoni

Executive Producer: Federico Salvi

Director: Tommaso Pitta

Category: Clothing/fashion , Day/night wear

Genre: Comedy