Publicis Italy Reveals Diesel's New Chair Executive Officer

The latest quest of Diesel has finally come to an end. Via Facebook, the brand found its first Chair Executive Officer, someone whose sitting skills were up to the task of occupying the company’s empty CEO chair for a whole week.

More than 2,000 crazy photos, GIFs and videos were submitted in just four days on the brand’s Facebook page. Among all the aspiring Chair Executive Officers, Diesel chose Daan Vervoort, 29, a professional contemporary dancer from Belgium.

“Being good at sitting may not get you everywhere in life. But it can get you pretty, pretty far,” says Daan. 

He took on the role, sitting at Diesel Headquarters for an entire week, cheered on by the brand’s employees and Renzo Rosso himself. His amusing, although brief career is documented in a video that shows his undisputed sitting skills.

The project was conceived by Publicis Italy with production from Bedeschi Film and director Tommaso Pitta.