Publicis Groupe Germany and Kienbaum Consultants International Launch Joint Venture
Publicis Groupe Germany and Kienbaum Consultants International launch a joint venture for the future of the labour market.
The shortage of skilled workers affects all industries, nearly all disciplines, and is already weakening the entire economy. At the same time, the entire labour market is undergoing rapid change due to various technological and sociological forces. In order to successfully prepare companies for these immense challenges, the HR and management consultancy Kienbaum Consultants International and Publicis Groupe Germany are combining their expertise.
As part of their joint venture, they have created a consulting offering that helps companies holistically analyse and transform the positioning of their employer brand, the entire talent experience and infrastructure of an HR organisation for the future. At the heart of the offering is the Employer Value Loop. It was developed by the brand consultancy MetaDesign from the Publicis network together with Kienbaum Consultants International and combines systematic branding with in-depth HR and management consulting as well as recruiting and internal communications. Based on the Employer Value Loop, companies can optimise all aspects of HR and talent management, from employer brand strategy to brand experience for existing and future employees to operationalisation in human resources.
Daniel Leyser, global CEO MetaDesign and member of the Country Leadership Team of Publicis Groupe Germany, "The development of our consulting approach was preceded by extensive studies and analyses of existing offerings and surveys on current challenges faced by brands and organisations. In addition to brand strategy and communications expertise, we offer our customers know-how in transformational processes and the development of an HR organisation. In doing so, the two firms contribute their respective core competencies and advise their clients on the development of holistic talent experiences. For the first time, we are able to look at such processes from more than just one perspective. It does not end with brand and communication or HR organisation and HR infrastructure, but all components are considered in a fully integrated way. This mix of skills makes the offering unique in the market and shows how consultancies and agencies can create value together."
Fabian Kienbaum, co-chief empowerment officer at Kienbaum Consultants International, "At Kienbaum, we see ourselves as a partner for empowering organisations and people in the context of work. In the future, this field will be even more concerned with providing holistic consultation services to companies, employees and managers. Together with MetaDesign and Publicis Groupe Germany, we will support organisations in terms of content, processes and infrastructure to meet the rapidly growing recruiting challenges of their business. We also want to ensure that their employer brands enable communicative identification, that they can specifically attract talent and next-generation employees, and that we develop holistic, differentiating experiences."
In order to create a low-threshold offer for interested companies, the partners offer a so-called 'Employer Brand Maturity Indexing'. It delivers the first concrete results quickly and therefore makes an ideal jumping-off point for further development. Qualitative and quantitative factors are collected in compact form and provide a short-term overview of the maturity of the company in terms of its Employer Experience. In doing so, it can be deduced where exactly the essential fields of action lie, e.g in the communicative, organisational or infrastructural area of the organisation.
