Publicis Groupe Extends Partnership with Nomad Foods Across Adriatic Region via Zenith

Nomad Foods, Europe’s leading frozen food company with brands including Birds Eye, Findus, Iglo, Ledo and Frikom, has awarded its media buying and planning business to Zenith, a part of Publicis Groupe, across the Adriatic region, covering Croatia, Serbia, Bosnia, Slovenia, Montenegro and North Macedonia.

This win builds on Zenith’s seven-year partnership with Nomad Foods. Zenith currently handles all online and offline responsibilities for all 14 of Nomad Foods’ other European markets.

Following a competitive pitch with several local agencies, Zenith was chosen based on the strength of their global and Adriatic teams and on-the-ground expertise, as well as their proposed best-in-class connected way of working.   

Christian Lee, global managing director at Zenith, said, “We’re thrilled to expand our long-standing partnership with Nomad Foods. This win is a testament to our high-performing talent, strategic way of working and industry-leading tools.”

Aleksandra Dilevska, CEO Publicis Groupe Croatia and North Macedonia, COO Adriatic said, "Being tasked with the responsibilities by Nomad in the Adriatics is truly exciting for us in the region and a clear demonstration of the value of our Power of One approach. We are so proud to be a part of this important assignment”

Steve Axe, chief marketing officer at Nomad Foods, said, “Zenith has a deep understanding of our vision for growth, and we look forward to our extended partnership in the Adriatics.”