Publicis Groupe EMEA Invests in B2B with Launch of Publicis Pro

Publicis Groupe EMEA has announced today (Thursday) the launch of an advanced B2B offering for clients across the region, Publicis Pro.

Publicis Pro brings together the expertise of Octopus Group, the agency Publicis Groupe UK acquired three years ago, with the strength and depth of the Groupe. Its offering will span strategy, creative, influence and commerce and bring together a core team of 60 people in the UK with access to 400 B2B specialists from across the global network, with a particular focus on the UK, Germany and France.

The B2B market has experienced rapid change in recent years to become more global and connected than ever before. The launch of Publicis Pro will enable Publicis Groupe to better connect international business audiences with new data and marketing services, accelerating growth for its global B2B and B2B2C clients and becoming a new centre of excellence across the EMEA region.

Publicis Groupe UK acquired Octopus in 2021 to turbocharge the Groupe’s B2B offering. Since then, the agency has built on its B2B successes in tech and telecoms, financial services, logistics and manufacturing - securing new clients across the UK and EMEA including Sharp Europe, Smartsheet, Rolls Royce and Twilio.

Demet Ikiler, Publicis Groupe EMEA CEO said, “We want to make Publicis Groupe a centre of excellence for B2B clients, and to better serve our existing B2C clients who require B2B expertise. By building out Publicis Pro across our key markets in the region, we are already uncovering exciting new growth opportunities.”

Jon Lonsdale, CEO of Publicis Pro said, “This is the natural next step in Octopus’ journey and will allow us to offer clients more access to talent, tech and data as we scale and supercharge our existing offering across Publicis Groupe. Publicis Pro brings an exciting opportunity to launch new services, including AI tools, that are specifically designed for complex B2B audiences.”

Tom Pepper, senior director, LinkedIn, EMEA & LATAM, said, “It’s an exciting time for B2B as companies invest in brand and new creative strategies to unlock growth. The launch of Publicis Pro is a testament to how the industry has evolved to recognise the unique expertise needed in B2B, and at LinkedIn, we look forward to partnering with the team to drive value for their clients through our B2B-ready products and unique professional insights.”