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Publicis Groupe Appoints Alla Malinovskaya as Regional Director of Media, Adriatic



The newly created position aims to reinforce regional coordination in all markets across Adriatic region as well as strengthen Publicis Groupe’s 'Power of One' philosophy

Publicis Groupe Appoints Alla Malinovskaya as Regional Director of Media, Adriatic

Publicis Groupe recently announced the appointment of Alla Malinovskaya in a newly created position as regional director of media for the Adriatic region.

The appointment reflects a strategic step towards strengthening regional coordination in all markets of the Adriatic region and further driving Publicis Groupe’s 'Power of One' philosophy and working model.

An industry veteran, Malinovskaya brings with her 26 years of experience in brand marketing, business development, and strategic and sales communication. She joins Publicis Groupe Adriatic from Publicis Groupe Ukraine where she has been for the last decade. Prior to that, she led the media function for Publicis Groupe in Moldova, working across agency brands including Zenith, PMX and Performics. In 2019, she took over the management of all media operations within Publicis Groupe Ukraine. She was part of the team that launched the PMX (Publicis Media Exchange) internal hub and media performance pioneer Performics.

"In her new role, Alla will lead the strategy, development and optimization of all media initiatives; the development of tools and implementation of new media formats for the largest regional media clients in the Adriatic markets," said Andjelko Trpković, Chief Executive Officer of Publicis Groupe Adriatic.

Toni Tomašek, Chief of Business Development Publicis Groupe Adriatic and Chief Executive Officer Publicis Groupe Slovenia, added that Malinovskaya has everything you would want in a media executive: extensive insight from the media world, unique expertise, and extensive management experience.

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Publicis Groupe South East Europe, Fri, 28 Oct 2022 09:31:00 GMT