Publicis Conseil’s Heat Sensitive Mugs for WWF

Global warming is more than ever a topical problem. The melting of the ice cap, among other things, will lead to the disappearance of polar bears. 

WWF has entrusted Publicis Conseil to raise people’s awareness of this issue on a daily basis, and to raise funds. Rather than communicating through traditional means, Publicis Conseil has designed a heat sensitive mug.

A mug with the image of a polar bear.

When you pour hot water into the mug, the bear disappears. A message appears on the back: “A few more degrees and polar bears will disappear. Fight global warming: WWF.fr”.

A simple daily reminder helping WWF to raise funds. The mugs are for sale on their online shop for €10. What is more, and it’s not insignificant, when used on a daily basis, this mug will also prevent you from using numerous plastic cups.

Credits

WWF
Romain Coetmellec : In charge of wwf e-shop
Frédérique Chegaray : Marketing director in charge of fundraising

Publicis Conseil 
International Creative Director : Véronique Sels
Art Director : Alexandra Offe
Copywriter : Didier Aerts
Account manager : Patrick Lara    
    

Production
Manufacturing mugs : Objets-Communication
Media plan : website WWF (e-shop), point of sale