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Creative in association withGear Seven
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Publicis Conseil's Emotional Parody of the Ice Bucket Challenge

17/12/2014
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Action Froid spot reminds people not to forget the challenge of winter coming to the homeless

After the huge success of eastern’s Ice bucket Challenge, Action Froid (Action against Cold) which is a French organisation of citizens active all over France, gently reminds people not to forget the challenge of winter coming to thousands homeless people. 

Claude, a 40-year old homeless person does NOT nominate his friends nor their dogs. Because nobody deserves ice water on their heads instead of a roof. A parody to raise funds for all Action Froid initiatives.


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