Publicis Conseil launch new Clio Campaign

To promote the launch of the new Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. 

 

Naturally, this launch campaign will capitalise on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’.

 

View the spot below:

 

 

Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. 

 

Without breaking with its foundations, the new Renault Clio represents a true revival that will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the new Clio asserts a style full of sensuality that will leave no one indifferent.

 

 

The campaign consists of:


 

‐ A launch spot emotionalising the indelibility of the first encounter with the New Renault Clio


‐ A display and press campaign devoted to enhancing the design whilst wittily pointing out the technological and innovative features of the New Renault Clio


‐ The entire campaign will be supplemented by a digital device developed by Digitas and more specifically dedicated to customisation

 

The launch is planned to start in France on 26.09. 2012 and will then be extended to a wider European audience.

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