Publicis Conseil is Connecting Digital Lives with Latest Campaign for Orange

More than just a new campaign, Publicis Conseil is this week charting a new territory for Orange, 'Crossing paths', a communication system designed to highlight all parts of our digital life moments.

These days, our lives tend to cross paths and then go their separate ways. Whether it's the small things or the big ones, a shared song, an alarming tweet, a message that is more important than the others, or a live show that takes your breath away... Publicis Conseil has created a new campaign that brings to life a variety of stories

With 'Crossing paths', the campaign will follow characters over time, together or separately, on paths that evolve over the year with the big steps they take. This mosaic of a story will be displayed on all media, across Orange's ecosystem.

Throughout the activation, we will get to know several characters who are connected by fibre and 4G.