Publicis Conseil has 'Nothing to Add' in New Dacia Campaign

While some carmakers are bent on providing endless options, even in the face of the growing obsolescence of certain types of technology, Dacia has launched the latest version of Sandero in 2017, a car with only useful features.

The new Sandero has a new front face, new lights signature, the Medianav Evolution System, 5 real seats and above all, it has brand new useful options like the Rear View Camera, the Hill Start Assist or the 12V rear plug. And still at a very competitive price on the market: as from 3€ per day.

To complement the campaign launch, Dacia goes all out with a funny and simple campaign, which plays on the anti-superfluous idea: an integrated lawn mower, a tanning salon or shower option… all good ideas as stand-alone options, but not so much when integrated in a car. With the new Sandero, the focus is solely on very useful options.

The campaign, called 'Nothing to add', produced by Publicis Conseil and directed by Adrien Armanet (Iconoclast), is made up of 3 films, which will be aired in France and the rest of Europe in January 2017. The campaign is also developed on digital supports and radio.