Publicis Conseil for Surfwear Brand Soöruz

Soöruz, the surfwear brand from La Rochelle, is now showcasing its surf wetsuit collection: The Fire Head Bamboo Flex range. These wetsuits designed for surfing in extreme winter conditions are made of bamboo fibres. A state-of-the-art material, bamboo provides the ultimate cold resistance while being eco-friendly and antibacterial. 

A cold resistance translated by the Publicis Conseil agency into 2 beautiful and stunning visuals featuring surfers waiting for a wave to peak… underwater. And guess what? Thanks to the Fire Head Bamboo Flex, you’re warmer in the water than out.
Once again, with Soöruz: No Guts, No Glory.

Credits 

Soöruz: Yann Dalibot et Matthieu Barat

Agency: Publicis Conseil
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Alexandre Boutry
Art Director: Léna Monceau
Account managers: Patrick Lara, Laëtitia Vitalis
PR Manager: Emilie Seid 
                 
    
Production Print                
Illustrator 3D: Antoine Mairot / LA MANUFACTURE PARIS 
Creative Retouching: MK STUDIO PARIS
Production: MK STUDIO PARIS            
Art buyer: Jean-Luc Chirio 
Media plan: Press & Outdoor