Publicis Conseil Drives Us to the Unexpected in New Renault Campaign

With Captur and Kadjar, Renault accelerated its breakthrough in 2015 into the Crossovers segment, the most competitive but also the most promising in terms of business and image. But with its competitors’ decade-long expertise in the field, Renault had to hit hard to strengthen its legitimacy and know-how with a younger core target.

To embody this vision, Renault & Publicis Conseil have developed a 360 ° campaign as an ode to the unexpected: Drive to the unexpected. The insight of departure life is not a long straight road - it is full of unexpected turns. And these unforeseen stories become the most memorable ones that we love to recount years and years later.

Remember all those ordinary night-ins with your best friends that transformed into an epic adventure? Or a night-out that turned into an unforgettable wild ride? To show you that Renault Crossovers are the best travel companion to cruise through all the exciting opportunities that life can bring you, Renault & Publicis Conseil entrusted the making of the films to Xavier Mairesse / Wanda. These movies illustrate the multitude of roads available to us all and all the great adventures that can happen at the corner of each one of them. The campaign, aired throughout Europe, is strengthened by wide-ranging digital content, integrating videos dedicated to innovations & print.