French bank BNP Paribas has launched its latest campaign created by Publicis Conseil.
In one of these slice-of-life spots, we see a poor fellow waking up after a crazy night out (much like 2009's 'The Hangover'), slowly realising he's going to need to increase his credit card limit - easy with the BNP Paribas app.
The comedic spots were directed by Henry's Nick Ball.