PSA Encourages You to March to Ban Assault Weapons by Showing You People Who Won’t

Hundreds of mass shooting victims, survivors, physicians, and gun safety activists from across the country will gather in front of the U.S. Capitol on Thursday, September 22nd, to call on the Senate to pass S. 736, the federal assault weapons ban.

March Fourth, a non-partisan, grassroots community organisation that’s putting together the 'Pass The Ban' march, has created a provocative new PSA encouraging people to join the march. The organisation formed shortly after the Highland Park, IL parade shooting, marching just nine days after the shooting - and weeks later the U.S. House of Representatives passed H.R. 1808, the first significant movement on a federal assault weapons ban in decades. The goal of this march is to urge the Senate to pass the ban before it goes into recess, sending it to President Biden who will sign it into law.

“The significance of this group is staggering,” says Kitty Brandtner, founder of March Fourth. “We come from all corners of the country, representing more than a dozen mass shootings that have tragically become the background noise of America. Enough is enough - the time has come for the Senate to finally listen to the majority of Americans who want an assault weapons ban. We demand that they pass it now.”

The PSA, created by Chicago agency Quality Meats along with some support from Zambezi LA, features a wide range of people stating all of the reasons they won’t be joining the march - each reason an absurd, terrifying reality that all Americans are forced to live with on a daily basis. Ultimately, the PSA calls on people to join the march because, unless you’re ok with these harsh unnecessary realities, there’s no good reason not to march. The film was briefed, concepted, produced and released within two weeks, with production split between Los Angeles and Chicago, all thanks to the generous support and goodwill of Golden LA, the BMP Film Co., Work Editorial, Carbon VFX and FiddleLeaf Sounf.

March Fourth released the film on their social channels, and will be running some paid media on social to encourage people within driving distance to attend. Participants who want to join the Pass the Ban event in person or virtually can register here. March Fourth is also accepting donations here to help send survivors’ and victims’ families to attend the march, as well as help cover event and organization costs.