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Progressive’s Fairytale Campaign Helps Small Business Owners Live the Dream

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Insurance company teams up with Arnold and Prettybird for the continuation of the campaign

Progressive’s Fairytale Campaign Helps Small Business Owners Live the Dream

Progressive and Arnold are back again this time highlighting the insurance company’s small business offering with the third round of the ‘Fairytales’ campaign. The latest 15-second and 30-second spots, 'Catering by Linda,' which are a continuation of the second round, 'Lucky Larry’s Landscaping,' shows that when owning a small business gets real, Progressive will be there to help small business owners get back to living the dream. These new spots leverage puppetry for an unexpected twist on a commercial-grade catering kitchen and are backed by custom music, contributing to the carefree, dreamy tone at the onset.

Sean McBride, Arnold’s chief creative officer: “This campaign is one of the most fun things we get to work on. Each instalment is another chance to dream up and build a whole new world, the only rule being that it needs to capture how idyllic and pure owning your own small business is in your dreams. To me, it’s something we can all relate to, whether we’ve owned our own business or not: the dream of working for yourself and building something from scratch, exactly how you want to. But of course, even the greatest business success stories have moments where things get real.”

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Client: Progressive Insurance


Agency: Arnold Worldwide

Chief Creative Officer: Sean McBride

SVP/CD: Nate Donabed

SVP/CD: Josh Kahn

VP/CD: Sara Goldsmith

AD: Annie Shepard

Jr. Copywriter: Matt Kennedy

Sr. Producer: Lauren Landry

Chief Client Officer: Val Bettini

VP/Marketing Director: Alex McSweeney

Sr., Marketing Manager: Crissy Cavallaro

EVP, Brand Strategy Director: Catherine Sheehan

SVP, Director of Business Affairs: Camara Price

Assoc. Director of Project Management: Eric Rubino

Jr. Project Manager: Carlos Linares


Production Company: Prettybird

Director: Quinn Katherman

VP/Executive Producer: Suzanne Hargrove

Director of Production: Tracy Hauser

Producer: Sally Hanson


Editorial Company: Rock Paper Scissors

Editor: Carlos Arias

Executive Producer: Eve Kornblum

Producer: Shayna Rubin

Post EFX

Post EFX: Brickyard VFX

Head of Production: Ellen Schmitt


Audio: Soundtrack Boston

Sound Design & Mix: Mike Secher


Music: Singing Serpent

Executive Producer: Dennis Culp


Assistant Account Executive: Mikayla Murphy

Genres: People

Categories: Insurance, Finance

Arnold Worldwide, Tue, 29 Mar 2022 14:52:05 GMT