Production Company Not Normal Arrives in Argentina

American multicultural production company NOT NORMAL announces the launch of its operation in Argentina, with two new Argentine partners: Lucas Murillo (partner/executive producer) and Lisandro Murillo (partner/CFO).

The objective is to offer the market an international, powerful, diverse and different roster, with the same spirit of promoting minorities with which the group was born in the United States, but designed for the demands of the Argentine market. It also has in the roster of artists several local directors who joined to come to meet the goal, set foot on Argentine soil and conquer the market.

With this new commitment, Not Normal continues to demonstrate that talent comes first while consolidating its growth in the market with an irreverent and different proposal, based on the experience of its partners in the entertainment, marketing and advertising industries.

We strongly believe, that when much of the competition is focusing abroad, it’s the right time to land in the market and together with agencies and clients, strengthen the moment while empowering ourselves as a team.

“Argentina has become a very attractive country to film. It is a place that motivates directors and clients who are looking for very good creativity and excellent craft,” said one of the partners of NOT NORMAL US They added: “We trust in the credibility of the projects executed by Lucas and Lisandro Murillo in the market, who are two excellent partners to carry out this new operation. At the same time, we promote the expertise and offer the experience of Ari Evasio and José Luis Cabruja in the region.”

Not Normal is an audiovisual creative collective that was born in 2020, in the USA, with the aim of promoting minorities. Quickly becoming a fresh and irreverent alternative in both the Hispanic and General markets.

Among its partners is Charlie Berrizbeitia, an American executive producer with more than 17 years of experience in production services in the USA; Ari Evasio, multi-award winning director with experience in production companies such as Stink, Primo and Landia, and more than 10 years of experience filming in markets in the USA, Europe and Asia, and José Luis Cabruja, executive producer and head of new business, former marketing manager of Red Bull and Miller for the southern region.

Among the projects that the production company carried out from its headquarters in Los Angeles and Miami, the Comcast campaign for the general and Hispanic market in the USA stand out. The campaign had Becky G as the protagonist and was filmed with Gallegos United in LA. Also, the launch of eBay watches, with the participation of the singer Teyana Taylor and the fashion influencer Law Roach with creativity, by The Many agency in CA are among their most noteworthy projects.

In addition, together with Ogilvy Miami, Not Normal has carried out campaigns for KFC Latam and the Caribbean, while, with Alma DDB, Not Normal was in charge of positioning commercials for the American brand Shark, filmed in Romania and Mexico. NOT NORMAL also developed the Sédanos campaign with creativity from República Havas. And co-productions for Falabella Latam, Esika, Smart fit, Wom with celebrities like Chayanne, Neymar, Thalia, Becky G, among others.