Prime Video Turns Naples Neighbourhood's Hanging Laundry into UEFA Champions League Screen

Prime Video, an exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the competition with an exciting initiative, a special live broadcast of one of the season’s biggest knockout fixtures with the Neapolitan fans. 

'The Laundry Screening', created by Publicis Italy / Le Pub for Prime Video, surprised the city by bringing the fixture between SSC Napoli and Eintracht Frankfurt right to the heart of Naples, in the Spanish Neighbourhood, offering a unique immersive experience to the Azzurri fans in attendance. 

A special projection on white sheets and 'between the hanging clothes' was constructed in this iconic and historic neighbourhood, which is one of the city's main attractions animated by alleys, small taverns and elements that best reflect the soul of Naples and the Neapolitans. 

90 minutes of pure enthusiasm, passion, and celebration, shared by the city and its fans: a unique event that captures the attention of all football fans. Indeed, the match was a memorable one for Napoli who reached the UEFA Champions League quarter-finals for the first time in their history. 

Prime Video began broadcasting exclusive UEFA Champions League football in Italy and Germany during the 2021/22 season and, alongside the UK from next year, will continue to broadcast the competition through to the 2026/27 season. This is alongside a wide selection of live sport on Prime Video globally, including Premier League football in the UK, Ligue 1 football and Roland Garros tennis in France, Thursday Night Football in the United States, New Zealand Cricket in India and more.