PrettyGreen Achieves B-Corp Certification

The prestigious B-Corp certification, granted to PrettyGreen in July 2024, recognises the company as part of a global community of businesses that all meet the highest standards of social and environmental impact.

After a comprehensive and rigorous assessment of environmental impact, ethics, transparency and practices the business achieved a score of 100.7 (exceeding the 80-benchmark needed to qualify). This achievement validates the dedication to doing business responsibly and sustainably across all aspects of operations.

Jessica Hargreaves-Paczek, PrettyGreen CEO: “On July 2nd, PrettyGreen received B-Corp accreditation. This critical recognition of our commitment to people, planet and performance is our biggest win to date. It’s in our name – since the green shoots of our inception in 2008, we’ve strived to produce creativity for good balanced with commercial returns. The certification is testament to growth – not just our investment in people and the environment, but our dedication to transparency and continuous improvement, and our belief that creative output can make a positive impact.

As we look to the future, we’re doubling down on our commitments. We’re going all-in on B-Corp values, fine-tuning our Scope 3 emissions data, and setting our sights on even bigger goals for Net Zero. Plus, we’re keeping our 'A is for All' Framework fresh and relevant, ensuring that inclusivity stays front and centre in everything we do.”

However, this is only one part of PrettyGreen's continued commitment to progress. Becoming B-Corp certified is not the end of the agency’s journey—it’s just the beginning. The certification challenges the company to keep striving to be better and do better as the inter-departmental B-Keepers review best practice and work to exceed targets.