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Creative

PRETTYBIRD's Jodeb Captures the Horrors of Climate Change with Haunting Short

'A Plentiful Feast' is part of digital video channel NOWNESS' environmental awareness programme, Survival Season

PRETTYBIRD's Jodeb Captures the Horrors of Climate Change with Haunting Short

On June 7th, digital video channel NOWNESS premiered its latest branded short film from PRETTYBIRD director Jodeb, titled 'A Plentiful Feast,' as part of its Survival Season program.

Inspired by the irreversible effects of climate change and the urgency it precipitates, NOWNESS created Survival Season as a week-long special program with social exclusives and four new film commissions, each inspired by a different earth element. Aside from Jodeb, the other creatives contributing films to this program are Sandra Winther (Air), Jon Emmony and William Farr (Earth), and Nina Holmgren (Fire).

Already familiar with Jodeb’s past work, including his early short Language with its lush wildlife visuals and his recent dystopian film Linger, NOWNESS commissioner Shelley Jones knew this project would be a perfect fit. 


"When we set out to commission Survival Season we were keen to find directors who had a natural sympathy with the ideas we wanted to explore so that instead of simply responding to our brief they could take this opportunity to realise a passion project and create something meaningful and impactful... We loved the way he was able to elevate his storytelling with clever conceptual twists, arcs and incredible VFX skills,” she said. 

Having recently read the classic novel Twenty Thousand Leagues Under the Sea, Jodeb was naturally inspired to choose water as the central theme behind his contribution to Survival Season. Jodeb was particularly struck by author Jules Vernes’ keen insight into the environmental problems of overfishing, as well as his imagining of a future, in which oceans were suddenly and dramatically without fish. 

By grounding his narrative in the immediate, tangible problem facing a young fisherman trying to feed his family in rural Mexico, Jodeb deftly communicates his metaphor and demonstrates that climate change poses an impending threat to humanity’s livelihood. Perhaps, the most impressive aspect of the film was the underwater scenes, which were filmed in Banco Chinchorro, Mexico next to coral barriers and real-life shipwrecks with little to no visual effects.

Jodeb has previously collaborated with major recording artists and global brands, including Imagine Dragons, Jack White, Skrillex, Adidas, Samsung, and Under Armour. 
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Client

Brand: NOWNESS

Creative Director: Bunny Kinney

Editor: Gavin Humphries (Managing), Ananda Pellerin (Senior), Toby Heard (Video)

Commissioner: Shelley Jones (Video)

Producer: Georgia Rose

Production Company

Production Company: Colossale Films, Phantasm, BWGTBLD, and PRETTYBIRD

Director: Jodeb

Executive Producer: Vlad Cojocaru

Writer: Jodeb

Line Production: Takata Experience

Line Producer: Pablo Calderon Cadiz

Cinematographer: Albert Salas

Cinematography: Alex Ruiz (Underwater Cinematography, Banco Chinchorro), Guillaume Beaudoin (Underwater Cinematography, Cenotes & Playa Del Carmen)

Key Grip: D. Adair Crow

Grip: Noel Zisa Crow

Music

Composer: Ali Helnwein

Sound Design & Mix: Mathieu Morin at Studio Lamajeure

Audio Post Production: Jonathan Desbiens

Other

Cast: Spearfisher

Category: Corporate, Social and PSAs , Environment

Genre: Music & Sound Design , People , Scenic , Storytelling