Terry Savage, Chairman, Lions Festivals, said that work this year had again raised the bar. “There is an ever-increasing demonstration of globally-recognisable excellence at Dubai Lynx. But what’s also apparent is the surge of a distinctly, proudly regional tone. We celebrate what sets MENA apart as well as what allows it to compete on the world stage.”
The 2016 winners are:
CATEGORY AWARDS
Branded Content & Entertainment
No Grand Prix awarded
Other awards: 5 gold, 7 silver, 5 bronze
Creative Effectiveness
Grand Prix: J. Walter Thompson Cairo, Egypt, “Fakka”, Vodafone Egypt
Other awards: 2 Creative Effectiveness Lynx
Design
Grand Prix: Cheil MENA, Dubai, UAE, “Samsung Kalimalock”, Samsung Gulf Electronics
Other awards: 2 gold, 5 silver, 4 bronze
Direct
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 4 gold, 5 silver, 4 bronze
Film
No Grand Prix awarded
Other awards: 2 gold, 2 silver, 7 bronze
Film Craft
Grand Prix: Du Dubai/Leo Burnett Dubai, UAE, “Verisimilitude at Noon/The Russian Odyssey/Tears of Winter”, Du
Other awards: 4 gold, 8 silver, 7 bronze
Grand Prix for Good
Grand Prix: J. Walter Thompson Dubai, UAE, “I Can Teach You Too”, Dubai Cares
Integrated
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 1 gold, 2 silver, 2 bronze
Interactive
Grand Prix: MEMAC Ogilvy Dubai & FP7/DXB Dubai, UAE, “Dark Iftar”, Coca Cola Middle East
Other awards: 3 gold, 4 silver, 5 bronze
Media
Grand Prix: BBDO Pakistan Lahore, Pakistan, “The World’s First Billbed”, Moltyfoam.
Other awards: 9 gold, 14 silver, 20 bronze
Mobile
Grand Prix: 3SG – BBDO Ariana, Tunisia, “Backup Memory”, Samsung
Other awards: 2 silver, 4 bronze
Outdoor
Grand Prix: MEMAC Ogilvy Dubai / Geometry Global Dubai / Ogilvy & Mather Singapore, UAE, “Handle on Hygiene”, Unilever
Other awards: 1 gold, 4 silver, 6 bronze
PR
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 5 gold, 6 silver, 5 bronze
Print
Grand Prix: MEMAC Ogilvy & Mather Doha / MEMA Ogilvy Dubai, Qatar, “Star Pattern / Arabesque / Geometric Motifs”, Qatar Islamic Bank
Other awards: 3 silver, 3 bronze
Print & Outdoor Craft
No Grand Prix awarded
Other awards: 1 gold, 3 silver, 3 bronze
Promo & Activation
Grand Prix: Leo Burnett Beirut, Lebanon, "Merry Balconies”, Procter & Gamble
Other awards: 4 gold, 5 silver, 7 bronze
Radio
No Grand Prix awarded
Other awards: 1 gold, 2 silver, 5 bronze
SPECIAL AWARDS
Network of the Year
1st place: J. Walter Thompson
2nd place: BBDO
3rd place: Ogilvy & Mather
Agency of the Year
1st place: Impact BBDO, Dubai
2nd place: Memac Ogilvy, Dubai
3rd place: J. Walter Thompson Dubai
Independent Agency of the Year
1st place – King Tut’s Playground, Cairo
2nd place – Spark* Publinet, Dubai
3rd place – Bold Agency, Riyadh
Media Agency of the Year
1st place – UM MENA, Dubai
2nd place – Starcom Mediavest Group, Dubai
3rd place – OMD, Dubai
Lynx Palm Award
1st place – Good People, Beirut
2nd place – Lighthouse Films, Cairo
3rd place – Déjà Vu, Dubai
Dubai Lynx Advertising Person of the Year
Sheikh Waleed Al-Ibrahim, Group Chairman, MBC
Advertiser of the Year
Emirates NBD
YOUNG LYNX COMPETITIONS
Young Lynx Integrated Competition
Tiago Cortez, Geometry Global; Naz Yunt, MEMAC Ogilvy and Lara Kerbaj, Unilever
Young Lynx Print Competition
Victor Haffling and Andreas Schwitter, DDB Dubai
Young Lynx Media Competition
Razan Jalloul and Layan El Hafi, FP7/DXB
Young Lynx Twitter Competition
Hisham Lahouasnia, David Sanchez, Ahmed El Gamal, Alia Abouchaar and Kelly Tomes, Impact BBDO
STUDENT AWARDS & SCHOOLS COMPETITION
Masar Student Creative Award for Print
Sandra Abou Jaoudeh, Académie Libanaise des Beaux Arts
du Integrated Student Award
Chelsea Abi Saab, Lebanese American University
FP7 School Print Competition
Ruqaiya Huzaifa Ali
University of the Year
Lebanese American University
Further information on the winners can be found online at www.dubailynx.com