Prepare for Movember with These Carlsberg Beer'd Beauty Products

This summer, CP+B Scandinavia launched Beer Beauty, a male grooming series made from real Carlsberg beer. The series sold out within a week, and now the agency is launching its latest 'Beer'd Beauty' products for Carlsberg.

In support of the Movember Foundation and to raise awareness of men’s health issues, CP+B has launched a series of shaving products, each made with 200ml of freeze-dried Carlsberg premium pilsner. The main ingredients in Carlsberg – hops, barley & yeast - not only have beautifying properties for hair and skin, they also do a great job taking care of a moustache.

Carlsberg Laboratory, the R&D arm of Carlsberg Breweries, has created three new products – Shaving Gel, Aftershave Cream and Moustache Cream – which can be purchased online, with proceeds going directly to the Movember Foundation.