CP+B Turns the World Cup Off for Newspaper Aftonbladet

Today, FIFA World Cup sponsor Sony and CP+B Scandinavia, in collaboration with Mediacom and Swedish newspaper Aftonbladet, launches Xperia Football Cancellation. Via a button placed on Aftonbladet.se you can turn on and off the most prominent noise in the newsfeed in the coming weeks – the football noise. The service will work on both the regular site as well as the mobile version. The new Xperia Z2 is the world’s first smartphone with sound reducing technology: Digital Noise Cancellation. Simply by pressing a button this function will allow the earphones to erase virtually all outside noise.

“Sony loves football, Aftonbladet loves football – almost everyone loves football. This is a way to acknowledge both the football lovers and the ones that aren’t as happy about the fact that the whole world will talk about football for four weeks. At the same time we allow Aftonbladet’s readers to discover a feature that has never been found in a smartphone before”, says Martina Johansson, MarCom Manager, Nordics & Baltics at Sony Mobile.