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Premier Inn Launches Halloween Boo-tique Costume Guide Using Just a Sheet

30/10/2024
Brand Strategy & Communications Agency
London, UK
138
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Premier Inn unveil single costume item will last up to three years, and can be adapted annually, to keep up with latest spooky trends

Premier Inn, the UK’s biggest hotel chain today announces the launch of its Boo-tique Costume Guide; a one-size-fits-all handbook to save customers money and unleash their creepy creativity, featuring one costume with one thousand uses (ish).

Available in sizes to fit all the family - single, double and king - sheets can be transformed into a classic 'ghost', an 'angel' and even a 'Greek god' or 'goddess'. But if you’re looking for something more contemporary, why not ditch the 'ghost' and go with 'ghosted' or get into it with your mates and go as a full set of 'Turkey teeth'.

The launch of the tongue-in-cheek Boo-tique Guide couldn’t come at a better time, with Which? reporting the cost of Halloween chocolate will increase by almost 3% and the average person spending £25 on a costume according to personal finance site, Finder,. Many Brits then will be forgiven for thinking “holy sheet” when they start to count up the cost of spooky season.  But don’t fear, Premier Inn’s guide is here to save you time and cash.

Check out the guide here

Speaking of the launch, a spokesperson for Premier Inn said: “With the Boo-tique, Brits can rest easy knowing that one affordable costume with one thousand different applications can be dressed up or down for years to come and the best thing about it, you don’t even need to change when you get home from the party; just go straight to bed!”

To avoid any last-minute costume horrors this Halloween, visit the Premier Inn Boo-tique online here.

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