POSTER Unveiled as #1 Production Company in Argentina on Little Black Book's League Table of Creativity 2024

Little Black Book has unveiled its League Table of Creativity rankings, with POSTER named the number one production company in Argentina in 2024, and the fourth production company overall in the all-time Argentine rankings.

The League Table of Creativity is powered by The Immortal Awards, with every single entry into the competition scoring points. Points are attributed to all entrant companies and any credited companies which are members of LBB.

POSTER has come out on top in Argentina this year, after it amassed an impressive number of points from projects including ‘Pasado Perfecto’ for Schneider, an official sponsor of the Argentine national team. Directed by Sebastián Caporelli, the work positions Schneider as the team’s ‘lucky charm’, following its success at Copa América, the Finalissima, and the World Cup in Qatar since it became a sponsor.

“With this campaign, we not only set out to showcase our unique voice and identity, but also to build a strong partnership with both the agency and the brand,” said Mariano Echarri, co-founder and managing director at POSTER. “This resulted in a piece that truly resonated with audiences through stories that tap into their emotions and cultural DNA.”

Above, Pasado Perfecto

Commenting on the recognition, Mariano said, “This recognition is a source of pride for POSTER. For over 15 years, we've been committed to prioritising authenticity and quality in every project. Being ranked as the number one production company in Argentina validates our dedication to a distinct aesthetic – one that’s consistently reflected and expanded through all our offices in Buenos Aires, Mexico City, New York, and now our new space in Madrid. This achievement is a clear sign that we're on the right path, combining creativity, craftsmanship, and a collaborative work culture that encourages growth and connection.”

He adds, “Our success comes down to the people behind the work. At POSTER, we're a deeply collaborative team, fully immersed in each project, always aiming to bring our unique identity and a handcrafted, original approach. We love blending the visions of our directors and fostering creative dialogue – not only within each production but across our international offices. This way of working has allowed us to build strong client relationships and deliver solutions that truly make an impact.”

“Argentina has long been recognised for its creativity. We have a powerful industry that continues to inspire other markets and cultures. Despite economic challenges, we've adapted and managed to stand out globally – blending cinema and advertising to produce high-quality content that reflects who we are.”

Above, Mariano Echarri, co-founder and managing director at POSTER

The Immortal Awards awards director Paul Monan, also reflected on POSTER's success, saying, “We'd love to congratulate the team at POSTER for their rankings success this year. A lot of incredible work gets submitted into the Immortal Awards across the region and the production scene in Argentina is particularly competitive at our show, so it's a real testament to the team's work for them to come out on top in the market this time round.”

The League Table of Creativity is a transparent ranking of the world’s creative companies, covering creative agencies through to production companies and post production houses within the LBB member base.

Furthering LBB’s mission to celebrate creativity, the League Table can be filtered to show the top-ranking companies in different countries, regions, fields and networks. Check out some of the results below or draw your own insights from the table here.

A points system has been applied to every Immortal Awards entry, all scored by 2024's ten local, six regional and one global juries.

The League Table shows how many points each company has earned, and from how many entries, demonstrating not just the total number of points won but the quality of those points. Points will be added to the table following each Immortal Awards cycle, meaning all Little Black Book members can track their ranking and amass points year-on-year.