Posten's Stormy Climate Romance Shares an Important Message This Christmas

For the fourth year in a row, Posten (The Norwegian Postal Service) launches a new and bold Christmas Campaign. After the love 'When Harry met Santa' received last year, there's a slightly more serious story to tell this year. One of all the contradictions and conflicts that lie within us all when it comes to climate change. Namely the Christmas season where consumption and climate change stand in stark contrast.

The insight for this year’s Christmas ad comes from PWC Norway's Climate Index, which shows that among the 100 largest Norwegian companies, only 10 has cut emissions in accordance with the targets set in the Paris Agreement. Posten is one of the 10. If we are to reach the climate goals, more companies must contribute. In a message echoing many others, such as Cheil Worldwide CCO Malcolm Poynton's recent call to brands, Posten believes it is time that the business community takes more responsibility. The hope is that this year's Christmas campaign will motivate other companies to step up their climate action and be inspired to contribute. The Christmas ad is created by Norwegian creative agency POL and produced by Arts & Sciences and directed by Sean Meehan. 

A part of the problem - and the solution

"We see that climate change and environmental issues are important and particularly engage the young, but we also want this campaign to reach broader and emotionally engage older audiences that sit on top in the corporate world. The climate summit (COP27) in Sharm El Sheikh has attracted attention in recent weeks. The evidence is clear – we can still do something to reach the 1.5 degree target, but we need to act now. Being one of the Nordic region's largest logistics companies, Posten is aware that we are part of the problem. Since 2012, Posten has cut 51 per cent of its CO2 emissions, and all distribution will be emission-free by 2030. This is also the key for Posten, to turn it into something positive, see the possibilities and be part of the solution", says Monica Solberg, marketing director at Posten.