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Porter Robinson Goes on a Hyper Pop Fantasy for 'Cheerleader' Video

21/03/2024
A Production Company
London, UK
264
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Riff Raff's Hugh Mulhern directs the video mixing live action with AI animation, 2D and 3D CGI and stop motion

Can’t stop the cheer, won’t stop the cheer.

Hugh Mulhern’s newest promo ‘Cheerleader’ is a mix of live action, AI animation, 2D and 3D CGI, and stop motion; A hyper pop fantasy you’ll be thinking about all day.

Hugh Mulhern said of the project, ‘I wanted to make something that looked at extreme fandom and narcissism. As we fall through different layers of reality I wanted the viewer to ask “are we in the fantasies of the fans or in Porter’s own interpretation of their fantasies?” While it’s specific to Porter’s experience as an artist it is as much about contemporary societies relationship with extreme individualism. If everyone is having their 15 minutes of fame does that mean everyone has also become a super fan?’

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Post Production / VFX
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