Porsche Australia Appoints Dig as Creative Agency

Dig Agency has been appointed creative agency for Porsche Cars Australia, ending the brand’s eight year relationship with DDB.

The agency won the pitch in October, with work kicking off in November to launch the Macan.

“We are very pleased to commence our partnership with Dig Agency, who consistently showcased strong strategic and creative skills, along with innovative approaches throughout the pitch process,” said John Murray, director of marketing and Motorsport at Porsche Cars Australia.

Dig founder Paul Rhodes added, “Porsche is the pinnacle of sportscars, seamlessly blending art and performance in a way that only Porsche can. We are incredibly excited to partner with such an iconic brand.”

CCO David Joubert joked, “Porsche is and always has been my performance car of choice. And while I may not own one yet, working with this iconic brand brings me one step closer.”

Dig will work alongside media agency PHD and social media agency, 10 Feet Tall.

With Porsche appointing Dig, Myer, McDonald’s, and Kmart remain key creative pitches in market. LBB revealed Myer and McDonald’s were up for pitch in October 2024.