Myer Pitches Creative Account

Myer, the Australian department store, has taken its creative account to pitch. The tender process ends Clemenger's 10-year relationship with the brand - which produced work like 2018's Naughty and Nice Christmas baubles - as the incumbent has chosen not to defend the account.

Newly-minted chief marketing officer Clarabella Burley joined Myer in July after over a decade with Qantas, most recently as head of loyalty marketing. 

She told LBB, “We value the partnership we have had with Clemenger BBDO for the past 10 years. As we enter a new phase of growth, we are assessing all parts of our business and exploring new creative directions that will continue to engage our customers into the future.

 

“The tender process is underway and we have no updates at this time. We look forward to saying more on this at the appropriate time.”

Clemenger BBDO CEO Dani Bassil added the agency has “enjoyed every minute of our incredible partnership with MYER over the years.”

“While we are declining to take part in the pitch, we are exceptionally proud of the impact we have had on the brand and wish the team every success in the future,” she told LBB.

The pitch contributes to the flurry of end-of-year new business activity. Among the creative accounts in play are Department of Defence, Lottery Corporation, McDonald’s, and Westpac. 

Last week, Leo Burnett won ANZ in a shoot out against BMF, and LBB revealed McDonald’s will hand off its McCafe and Chicken portfolio from DDB to one of the other agencies on its global roster. The closed pitch features the likes of TBWA and Wieden+Kennedy. LBB also revealed Bankwest has appointed Bear Meets Eagle on Fire. 

This week, DDB issued a statement on the loss of a different Big Four, Westpac, saying a “bittersweet farewell” to the account after 13 years. The remaining shortlisted agencies include Howatson+Co, Publicis, and The Monkeys.