Pogba, Messi and Suarez Star in New Adidas ColdBlooded Campaign

Iris were briefed to launch the Cold Blooded SS18 pack, positioning the new football boots as the ‘ultimate weapons of creativity’, and the ultimate way for adidas creators to prove their creative identity.

We put three of adidas’ star players (Pogba, Messi and Suarez) in the director’s chair, and in control of their own films - giving them the chance to demonstrate their creative identity, and that of their individual boot.

Pogba showcases control with the iconic Predator boot, Messi agility with Nemeziz, and Suarez speed with X.

The three individual films rolled out across adidas’ channels, and were edited into an epic hero film.