POD LDN Crafts Hero Film for Look Ahead Competition from Global, Contagious and TfL

International post-production studios POD LDN has created a series of videos showcasing the Global and Contagious ‘Look Ahead’ competition for the second year running, capturing its dedication to showcasing creativity in out-of-home (OOH) advertising across the Transport for London estate.

The first film was presented at Global’s TfL Upfronts event at the Outernet on April 30th and it features highlights from the competition’s judging process.

POD LDN will also create a follow-up video when the winning campaign by New Commercial Arts for Battersea Dogs and Cats Home is live.

POD LDN was responsible for a rapid-turnaround shoot to capture the Look Ahead judging, delivering a final, under-two-minute film. The studio was tasked with showcasing exceptional creativity, something that Contagious - the advertising and branding consultancy behind the awards - stands for.

“This campaign reinforces our ongoing partnership with Global and TfL,” said Adrienn Major, founder at POD LDN. “Creating the Look Ahead Judges’ film, we have documented the competition’s dedication to showcasing outstanding OOH advertising creativity.”