PMG Named as SEO Partner by Gousto

PMG, a global independent marketing services and technology company, has been appointed SEO agency of record for Gousto, one of the UK's leading recipe box providers. 

PMG will bring its proven expertise in search, digital PR, and content strategy to help Gousto achieve its growth ambitions. By leveraging its maturity framework, advanced analytics, and AI-driven insights, PMG will enable Gousto to enhance visibility across all search platforms and engage users at every stage of the customer journey. 

This partnership marks a significant step in Gousto’s commitment to elevating its digital presence and reaching more households with its vision to become the most loved way to eat dinner. Gousto’s industry-leading customer proposition focuses on providing customers with a convenient and inspiring solution for home cooking. The recipe box has taken a major leap forward in its proposition this year, offering more choice than ever with a doubled 500-recipe menu, trials for next-day delivery and an increased focus on health with 150% more healthy recipes vs 2024. With these propositions, Gousto – with the help of PMG –  aims to capture more of the mainstream dinner market and extend its position as the leading recipe box for choice.

“We are excited to partner with Gousto to elevate its digital strategy and enhance its SEO capabilities,” said Tom Byrne, global strategic development and partnerships at PMG. “We look forward to working together to create meaningful connections with Gousto’s customers and to drive measurable results that reflect its vision to become the most loved way to eat dinner.” 

Paul Gallagher, head of acquisition at Gousto, commented, “We’re thrilled to collaborate with PMG to connect with more customers in new and impactful ways. This partnership promises to deliver impactful results and support our continued growth as one of the UK’s leading recipe box providers.” 

This announcement follows a year of momentum for both companies, with PMG continuing to expand its global footprint and Gousto driving innovation in the meal kit space.