Plusnet Puts 2020 Behind it with Unusual Rear-view Mirror Ad

Value communications provider Plusnet unveils its new ad campaign to celebrate seeing the back of a difficult year – with a billboard designed to be viewed from behind.

As part of its new campaign, That’ll Do, the ad will give those hitting the road on New Year’s Eve something to smile about as they motor away from 2020 into a more hopeful 2021.

In 180° reversed letters the billboard’s tagline reads ‘Putting 2020 behind you? That’ll Do’ but appears the right way round to anyone looking in their vehicle’s rear-view mirrors.

It will be seen in UK cities including Manchester, Leeds, Birmingham, Liverpool, Edinburgh and Bristol.

The ad - developed by Karmarama, part of Accenture Interactive – comes as part of Plusnet’s new campaign, That’ll Do, delivering a fresh message to customers about genuine value broadband.

That’ll Do is based on the much-loved Yorkshire expression ‘That’ll Do – used when you get far more than you bargained for. That’ll Do is a refocus in Plusnet’s strategic direction, with a renewed push into the value market by concentrating on its three core strengths – simplicity, reliability and award-winning customer service.

Sam Calvert, marketing director at Plusnet, said: “We wanted to make something that summed up how people feel about seeing the back of 2020 in a fun way, while also getting across the message of what That’ll Do means for us here in Yorkshire.

This campaign has been designed for passengers to enjoy and spark conversations reflecting on a year like no other. Like many, we’re happy to see the back of 2020 and wish everyone a Happy New Year.”