Plusnet Appoints Accenture Song to Lead Plusnet Social Account

Plusnet has appointed Accenture Song in the UK to lead its organic and paid social media following a competitive pitch process. Accenture Song’s work with Plusnet will mark a new era for the brand as it looks to evolve its presence across social media, following the recent brand transformation.

The pitch was led by Melody Meacher-Jones who joined Accenture Song in August to lead its growing social media and influencer offering, Song Social, as it builds a diverse team of social experts, who will work across strategy, creative direction, community management, social insight and analytics.

Accenture Song has been Plusnet’s lead agency of record since 2010, overseeing all advertising and customer communications. Most recently, Accenture Song led Plusnet’s brand transformation which included a comprehensive modernisation of the brand's identity, celebrated via the launch of a new TVC titled 'That’s a Plus', which introduces comedian David Earl as the new voiceover artist. The distinctive new brand world ushers in a new aesthetic and positioning for Plusnet which promises “straightforward broadband at straightforward prices” and was designed to meet the needs of Britain’s value seekers. 

Jo Carman – director of Plusnet – has led a significant raft of changes at Plusnet since stepping into the role in 2021, including the recent brand transformation which includes the decision to increase the brand’s social and PR footprint. 

The first piece of work will go live on Black Friday across all Plusnet social channels, turning Plusnet’s social channels into a stress-free hub of satisfying content for ‘Pink Friday’. The social and influencer campaign will live on Facebook and Instagram, celebrating the straightforward value that Plusnet offers all year round.

Jo Carman, director, Plusnet said, “Throughout the pitch process, Accenture Song demonstrated an innate passion for social storytelling, and we were impressed with their ability to reappraise the Plusnet brand through the lens of social. This is a pivotal time for the brand as we strive to maintain market share with a simple value-led narrative. The telecoms sector isn't known for its ground-breaking approach to social and this is something our team wants to change across our consumer brands. Social will play a big part in transforming the brand equity for Plusnet and I can’t wait to see what we can do going forward.” 

Melody Meacher-Jones, head of social and influencer, Accenture Song said, “There are few better places to start when launching a brand on social media than following a successful transformation. More than ever, Plusnet is confident in the creative character of its brand and the opportunities that exist to now connect with their customers in new ways. There’s no shortage of ambition from Jo and the team when it comes to reimagining the Plusnet brand and we can’t to see what that means in ever-moving the world of social and influencer.”