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Editors' Choice

PlayStation Gets to the Heart of Gaming in Gripping Film from Romain Gavras

Editors' Choice: Iconoclast director teams up with adam&eveDDB on dark, gritty spot

PlayStation Gets to the Heart of Gaming in Gripping Film from Romain Gavras

This new brand spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console.

The film opens on the ferocious barking of a dog as a tactical unit peers, full of trepidation and curiosity, over the edge of a cavernous opening. A strange, other worldly noise echoes up through the tunnel as the team rappels down deep into blackness. Trying to hide their fear, the unit breaks their way through the tunnel, deeper underground, as the strange beating noise grows louder and louder. They try to gather their nerves as the captain pries open a thick steel door into more obsidian darkness.

The team slowly unveils the thrilling scene. Caged hearts, beating furiously as they’re powered by PlayStation consoles. The scale of the room is revealed, as the lights power on revealing row after row of hearts. Finally we close in on a single beating heart as the PlayStation symbols slowly appear inscribed.

This global PlayStation spot was created by adam&eveDDB, and directed Romain Gavras through Iconoclast.

“We hope to continue to surprise our fans through the stories told from the lens of the PlayStation Brand,” says Mary Yee, VP of global marketing, Sony Interactive Entertainment. “The powerful connection to the best games in the world create memorable moments that thrill, excite, and awe the player. Presented through the suspenseful tone of ‘Heart,’ we wanted to capture and emulate some of those gripping and unexpected emotional instances that PlayStation has delivered over the past 25 years.”

Ant Nelson and Mike Sutherland, ECDs at adam&eveDDB siad: "‘Feel the Power of PlayStation’ aims to give the viewer a taste of the overwhelming visceral power you can feel when playing on a PlayStation 4 console. Working with Sony Interactive Entertainment, we wanted to create a mysterious film that reminds fans of the thrilling and heart-racing moments they can experience when gaming.”


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Client

Client: Sony Interactive Entertainment

Senior Vice President Global Marketing: Eric Lempel

Vice President Global Marketing: Mary Yee

Director Global Marketing: Adam Grant

Senior Manager Global Brand Marketing: Jayne Murphy

Global Manager Brand and Platform Marketing: Dianne Segovia

Agency

Creative agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creatives: Darren Beresford, Richard Gayton

Chief Production Officer: Anthony Falco

Agency producer: Michael MacMillan

Assistant producer: Charlotte Wickens

Planner: David Mortimer

CEO: Mat Goff

Managing Partner: Sarah Coleman

Account Director: Adam Patel

Account Manager: Casey Nguyen

Project Manager: Sam McGeorge

Digital Display Lead: Marceline Le Gaufey

Global Business Director: Sybille Chrissoveloni

Business Affairs: n/a

Designer/Typographer: King Henry

Media

Media agency: Mediacom

Production

Production company: Iconoclast

Executive Producer: Anna Smith

Producer: Charlotte Woodhead

Director: Romain Gavras

D.O.P: Andre Chemetoff

UK Production Manager: Francesca Resteghini

Edit

Editing Company: Trim

Editor: Tom Lindsay

Post

Post Production: The Mill

Post Producer: Clare Melia

VFX Supervisor: Dan Williams

3D Artist: Phil Maddock

Colourist: Damien Van Der Cruyssen

Audio

Audio Post Production: 750mph

Audio Post Production (Foley): Arrogant Music & Dreamsound

Service

Service Company: Shelter

Executive Producer: Albert Zurashvili

Producer: Yulia Foster

Project Manager: Max Matveev

Project Coordinator: Gena Shevchenko

1st AD: Grits

Category: Gaming , Sports and Leisure

Genre: Action , Storytelling , Visual VFX