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Creative

PlayStation Feel the Power of Pro in Emotional Death Stranding Ad

adam&eveDDB launch the dramatic campaign with director Frédéric Planchon

PlayStation Feel the Power of Pro in Emotional Death Stranding Ad

Sony Interactive Entertainment is pleased to debut its latest spot for PlayStation4 Pro, ‘Feel the Power of Pro.’
 
The breath-taking detail enabled by PS4 Pro inspires a deeper connection to some of the most beloved stories and the epic world of games. The ‘Feel the Power of Pro’ film brings to life the overwhelming emotions you can experience when you play.
 
In a world submerged in water, we see a book gently float through an empty metro carriage, a fish swimming outside it’s tank, a car elegantly floating off a highway. As a clock ticks backwards, we realise that the water is slowly receding. Following the journey of the water in reverse, we see the levels descend further and further. Eventually the water flows backwards along a street, arriving at the entrance to an apartment building, before slowly ascending a staircase, diminishing, and disappearing underneath a front door. We follow the stream as it reaches the foot of a man, a single droplet rises up and slowly travels across his cheek, revealing the source of the water – a tear from our player, overwhelmed by a powerful moment in Death Stranding on PS4 Pro.


“Playing great games has the ability to immerse you in powerful stories that move you in unexpected ways,” says Mary Yee, VP of marketing. “When players dive into a game on PS4 Pro, they are met with breathtakingly detailed experiences, eliciting a deep connection with the characters and story. ‘Feel the Power of Pro’ campaign is a devoted love letter to those revered moments from some of our most cherished games.” 

This global PS4 campaign, the latest with our creative agency, adam&eveDDB, is now live.

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Client: Sony Interactive Entertainment

Brand: PlayStation

Project/Campaign name: ‘Feel the Power of Pro’

SVP, Head of Global Marketing: Eric Lempel

Vice President, Marketing: Mary Yee

Director, Brand Marketing: Adam Grant

Manager, Brand Marketing: Dianne Segovia

Manager, Brand Marketing: Cody Morales

Agency

Creative Agency: adam&eveddb

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creative/s: Darren Beresford, Richard Gayton

Chief Production Officer: Anthony Falco

Senior Producer: Michael MacMillan

Assistant Producer: Charlotte Wickens

Chief Strategy Officer: Martin Beverley

Planning Director: David Mortimer

CEO: Mat Goff

Managing Partner/s: Sarah Coleman

Account Director/s: Adam Patel

Account Manager/s: Casey Nguyen

Global Business Director: Sybille Chrissoveloni

Global Account Director: Hannah Montaln

Head of Design: Paul Knowles

Senior Designer: Scott Silvey

Media Agency

Media Agency: Mediacom

Production

Production Company: Academy

Executive Producer: Medb Riordan

Producer: Dulcie Kellett

Director: Frédéric Planchon

UK Production Manager: Gemma Priggen

D.O.P: Justin Brown

Editing

Editing Company: The Assembly Rooms

Editor: Sam Rice Ewards

Edit Assistant: Marnie Clark

Post Production

Post Production: The Mill

Post Producer: Clare Melia

2D Lead Artist: Gary Driver

3D Lead Artist: Sam Driscoll

Colourist: Fergus McCall

Sound

Audio Post Production: 750mph

Sound Designer: Sam Ashwell

Soundtrack name and composer: On The Nature of Daylight - Max Richter

Service

Service Company: Radioaktiv

Executive Producer: Kate Galytska

Producer: Victoria Dubytska

Project Manager: Olya Avrahova

Project Coordinator: Natali Kit

1st AD Ukraine: Andrew Moroz

Category: Gaming , Sports and Leisure

Genre: Drama