PlayStation Debuts inFAMOUS Second Son Campaign

Sony PlayStation and BBH New York are stoking the excitement of gamers leading up to the release of Second Son, the third game in the bestselling inFAMOUS series that will hit shelves on March 21. The center of the campaign is a short film that depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).

The film aims to evoke the emotion of playing this first-person, action-adventure game and the thrill of mastering Delsin’s powers, which differentiate the game from others in its genre. Tying to the PlayStation brand campaign umbrella “Greatness Awaits,” is the tagline: Enjoy your power.

The campaign is rolling out with TV advertising based on the short film and complementary online advertising. Additionally, Sucker Punch, the game developer, has released a trailer that showcases the gameplay offered by the new game. While the film spot and online advertising bring to life the story and emotion of Second Son, the gameplay trailer captures the features that gamers will find only on their PlayStation 4 console.  

inFAMOUS: Second Son will hit shelves globally on March 21. Published by Sony, it will only be available for the PlayStation 4. Please let us know if you have any questions.

Credits

Client:

Asad Qizilbash- Senior Director, SCEA First Party Games

Tim Kamienski- Director Brand Marketing, SCEA

Brad Bennett- Sr. Brand Manager, SCEA First Party Games

Cristian Cardona-Brand Manager, SCEA First Party Games

David Bull-  Associate Product Marketing Manager, SCEA

Agency: 

BBH New York

John Patroulis - CCO

Ari Weiss - Executive Creative Director

Dean Woodhouse - Creative

Hugo Bierschenk - Creative

Justin Booth-Clibborn – Head of Production

Kate Morrison – Executive Producer

Jennifer Bell - Senior Producer

Sean McGee - Business Affairs Manager

Armando Turco - Head of Account Management

Connor Keeshan - Account Manager

Jon Moll - Account Executive

Production:

Smuggler

Director - Adam Berg

Partner - Patrick Milling Smith 

Partner - Brian Carmody 

COO - Lisa Rich 

Smuggler Producer - Shannon Jones 

Head of Production - Andrew Colon 

Line Producer - Ben Croker 

Local Line Producer - Ileana Anghel 

Director of Photography - Joost Van Gelder 

Production Designer - David Lee

Editorial:

Trim / Cosmo Street Editorial

Editor: Paul Hardcastle

Assistant: Mark Potter

Producer: Anne Lai

Post Production:

MPC

Executive Producer: Justin Brukman

Head of New Business/ VFX Sr. Producer: Camila De Biaggi

Producer: Hana Shimizu

VFX Shoot Supervisor/3D Lead:Vicky Osborn

Creative Director/Lead Compositor: Alex Lovejoy

Colorist: Mark Gethin

Compositing Team: Mikael Pettersson, Carl Fong, Jonathan McKee, Sang Lee

3D Modeling: Minju TS, Ajai Verghese John,

3D Texturing: Inigo Vimal Roy, Sumesh Chammancheri, Pritesh Krishnappa Kotian

Look Development: Charlotte Bae

FX: Stu Schwartz, Francois Duchesneau, Gregory Ecker

Lighting: Charlotte Bae, Vanessa, Lee, Kevin Lu, Shane Simpson

Animation: Graeme Revell, Jacob Fradkin

Rotoscoping: Akhil K. P., Alex J., Anupam Kumar, Dileep Kumar Neeria, Gayatri Dhangar, Loknath Sahu, Nikkesh . K, Pankaj Chaudhary, PN Arun Kumar, Rajinikanth R., Rajkumar C., S. Rajesh, S. Sundaramoorthy, Samson Samuel . S, Shashi Kant Kamal, Silambarasan R P, Sivakumar R, Stalin Balan, Sugumar S, Vamsi Krishna Reddy, Venkatesh-R, Vikram Singh, Vishal Kaushal, Vivekananthan R.

Tracking: D. Venkatesan, Dheeraj Hebbar, Ganesh Kumar S., Jacob Omen, Elangovan Ganeshan

Digital Matte Painting: Emma Taylor, Adam Leery, Leanne Goymer, Vidhu Venkat 

Typography:

Sean Freeman

Graffiti Design:

Waste Studio

Norman Hayes

Music:

Music Company: Woodwork Music 

Composer: Phil Kay

Sound Design:

Brian Emrich

Audio Mixing:

Sound Lounge

Tom Jucarone: Mixer/Audio Post

Mark Ledwidge: Assistant Mixer/Audio Post

VO Record:

Lime Studios

Rohan Young