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PlayStation Brings the Unexpected to Life in Epic PS5 Spot


Spot from adam&eveDDB NY and MJZ takes inspiration from PlayStation's best known games

PlayStation Brings the Unexpected to Life in Epic PS5 Spot

Today, PlayStation is celebrating the launch of a new ad campaign, 'Live from PS5,' inspired by some of the best games available on PS5. To showcase the thrilling adventures awaiting players on PS5, adam&eveDDB NY and MJZ created a forest full of snow, a futuristic swamp, and a classic New York City block, and enlisted the help of 50+ visual effects artists, 23 actors, 58 extras, and three villains (strung upside down).

Across key global regions, we’re bringing to life unique activations, from the Americas to Europe, Asia and the Middle East. Keep your eyes peeled on PlayStation's social channels over the coming weeks for these celebrations of fan-favourite PS5 games.

At CES, PlayStation announced that its sold more than 30 million PS5 consoles and that December was the biggest month ever for PS5 console sales. As PlayStation kickstart a new year with more supply of PS5 consoles, its thrilled to invite more players to join the fun.


Post Production / VFX
Agency / Creative
Music / Sound
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Categories: Gaming Consoles, Consumer Electronics

MJZ, Mon, 30 Jan 2023 11:46:26 GMT