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Platige Image Uses Abstract and Wacky Animation Magic in Latest AXE Spot

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The commercial stars Lil Baby with his music surging through the film colliding in perfect harmony with the larger than life visuals

Platige Image Uses Abstract and Wacky Animation Magic in Latest AXE Spot

Platige Image brings the bombast with the abstract and wacky new AXE commercial, featuring an array of colours and the usual Platige Image VFX and animation magic we’re accustomed to. The commercial also stars musician Lil Baby with his music surging through the film colliding in perfect harmony with the larger than life visuals. Platige fire on all cylinders, crafting sharp eye-popping 2D and 3D animation and other forms of abstract formats. 

Sonia Marcinkowska, producer said “In this commercial, we have everything: motion design, 3D and 2D character animation, many abstract forms, and photorealistic elements. What is unique about this project is a great deal of open-mindedness of the director and the client to our creative solutions.” 


CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
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Platige Image, Wed, 22 Mar 2023 13:04:12 GMT