Platige Image Unleashes the Pokémon in Spectacular Spot

Legendary Pokémon's, etched in the collective memory of global enthusiasts for countless years, make a return in an exquisite collaboration with Platige Image studio. Entitled There's a Collection in Everyone, this commercial masterpiece encapsulates the thrill of collecting and trading cards, while the masterful special effects crafted by a visionary Polish computer studio infuse the visuals with an enchanting aura of pure magic.

For nearly three decades, Pokémon's have captured the hearts of fans across the globe, solidifying their status as an enduring cultural phenomenon. Conceived by Satoshi Tajiri, an entomology enthusiast who transformed his passion for insects into a ground breaking venture in the realm of gaming, these imaginative creatures are now making a triumphant return, donning a fresh and captivating façade.

The Polish studio took charge of meticulously orchestrating the shooting set for seamless CG integration, crafting awe-inspiring special effects, and meticulously preparing broadcast-ready files for television stations across nine European nations set to air the commercial. Helming this artistic endeavour was the acclaimed director Claire Norowzian, a two-time BAFTA laureate.

"Right from the get-go, the project posed immense challenges. Our foremost concern was harmonizing with the essence and charm of the Pokémon universe, which has thrived for close to three decades. We kept in mind that our target audience comprised children hailing from all corners of the globe. Thus, we embarked on a creative journey to fashion graphics that seamlessly merged the timeless allure of traditional hand-drawn animation with the cutting-edge realm of 3D animation. The outcome was nothing short of awe-inspiring" says Maciej Shevchenko, VFX supervisor.

London-based Platige Image clinches production bid for the advertisement, spearheaded by a dynamic team comprising Sonia Marcinkowska as the producer, Maciej Szewczenko as the VFX supervisor, Agnieszka Górna as the head of production, and Marek Gajowski as the head of CG

With an impressive track record of over 2,500 commercials crafted for renowned national and international brands, Platige Image stands as a creative powerhouse. Collaborating with top-tier advertising agencies, they have brought to life captivating spots for prominent names such as AXE, Aston Martin, McDonald's, LEGO, and the latest addition being Tourism Australia. Notable among their acclaimed Polish creations are the beloved characters Heart and Mind, representing the Orange brand, as well as the iconic Zubr beer advertisement for Kompania Piwowarska.