Platige Image and Agency 2012 to Launch New Edition of 'In the Pracuj.pl Environment' Campaign

Platige Image and Agency 2012 have announced their collaboration on the latest editions of the 'In the Pracuj.pl Environment' campaign. This campaign builds on the previous efforts of Pracuj.pl – the leader in the recruitment market – inviting viewers into the world of animals that symbolise the various characteristics and experiences of job seekers. 

The new edition of the campaign will use digitally generated animals to depict unique stories and challenges encountered by characters in the work environment. The animated spots will be produced by Platige Image, with Tomek Miazga directing, who has also worked with the studio on other projects. The protagonists of the latest spots are charismatic animal characters presented in various situations, showcasing the opportunities awaiting candidates in the job market. Previous animations were produced by Televisor Studio.

Agency 2012 is responsible for the development of the creative platform 'In the Pracuj.pl Environment,' originally created by the Brasil agency. 2012 focuses on an innovative approach that combines educational and entertainment elements to attract a broad audience. The campaign aims to highlight the diversity and dynamics of the modern work environment.

'In the Pracuj.pl Environment' campaign will be widely utilised in both offline and online media.

The parties have agreed on long-term cooperation. The campaign will be executed by Agnieszka Górna (head of production), Marek Gajowski (head of CGI), Katarzyna Kopczyńska (producer), and Maciej Szewczenko (CG supervisor) from Platige Image. Representing Agency 2012 will be Przemysław Bogdanowicz (executive creative director), Paulina Mońko (account director), Paweł Mazurkiewicz (supervising senior creative), and Sławek Klimkowski (supervising cenior creative).